How to save money on a video shoot

If you need high-quality video for your campaign or project, and you're not an expert in the field yourself, then the most reliable option is to approach a professional video production company. However, budgets these days are tight, and everyone is interested in saving a buck, which often results in companies producing video in-house. But this can often turn out to be a false economy. I've lost count of the number of times my Chicago-based video production company, Motion Source, has been asked to redo videos that our clients created themselves.

The good news is, there IS a way to have your cake and eat it. Commissioning an external video production company doesn't need to be exorbitantly expensive. In this article I'll explain a number of simple steps that you can take at your end to keep your overall spend at a reasonable level while still getting quality results...

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