Is adblocking a boycott?

David Carroll

David Carroll looks at why adblocking is on the rise

It's been called the biggest boycott in human history; nearly 200 million people worldwide are now blocking online ads. Adblockers are browser extensions that prevent digital ads and trackers from loading. Trackers gather data about us through our browsing habits, and are used to target ads and record if we have viewed them. Advertisers only pay publishers when their ad loads into our field of view.

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David Carroll is an associate professor of media design at Parsons School of Design, where he teaches graduates building the near future.