Content parity across devices is essential

In his post Content Parity, mobile web strategist Brad Frost has argued it's a myth mobile users don't want to do everything desktop users do.

He said you should get optimised content, but are too often served broken pages, partial content, or pages that somehow penalise you for not having a specific device, browser or configuration. "The beauty of the web is its openness," he noted in the article's 'considerations' section. "Don't arbitrarily lock people out."

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