Like the infinity of space, the immensity of geological time can be a tricky thing to get your head around. Here is Today is a simple but brilliantly effective interactive data visualization that brings it all home in a very real and easy-to-grasp way.
Designer Luke Twyman explains the motive behind building the site: “Being fascinated by the scale of time, I wanted to create something that would clearly give people a sense of that vastness, and a feeling of where we sit in relation to all that’s gone before. To do this, two important features on the technical side would be some kind of zooming/ scaling mechanic, and also a super clean layout.”
Twyman kept all widths relative to make the site’s message convey equally well on a smaller screen: “From the start I decided to do away with pixel measurements and pt sizes for type, and instead set my own measurement unit based on a fraction of the screen width. I set one unit to be 1/22 of the screen width and positioned and scaled everything using that unit, so the spacious layout would be maintained on different displays.”
This article originally featured in .net magazine issue 243.
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