The Gruffalo gets a cracking new website from Aardman

The 15th anniversary of smash hit kids' book The Gruffalo is fast approaching, and to celebrate Aardman has created a fantastic new website crammed with information and news about The Gruffalo and creator Julia Donaldson, plus the Deep Dark Woods, a rich parallax scrolling world that's packed with activities to keep young Gruffalo fans busy.

We spoke to creative lead Jake Manion and digital producer George Rowe about how the work that went into bringing the Gruffalo's world to the web.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.