How to create hierarchy in design using contrast

One way to draw attention to something specific on a web page is to employ contrast. Visual contrast happens when two elements on the page are different. For example, a bright red button placed on a page where all the other elements are neutral or grey-coloured would stand out very clearly. Employing contrast in your design is a fairly straightforward way to guide a visitor's attention through a web page.

Furthering the example of the red button on a grey website – let's say the purpose of the button is to guide visitors to a sign-up page. All the other elements and text on the page can support that one element, which stands out thanks to the use of contrast, and thus creates more signups for the service. This is sort of the archetypal explanation of using contrast.

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