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The magazine website everyone should emulate

Kinfolk (opens in new tab) is an independent lifestyle magazine for young creative professionals, published quarterly and celebrated for its art direction.

While the Kinfolk website isn't particularly new, for me it provides a constant benchmark for beautiful editorial design that doesn’t sacrifice on the content.

I appreciate beautiful magazine design – there is something in its tactile nature that the web will never have. So, when a beautiful printed entity is not only translated but enhanced by its digital counterpart, that makes me very excited.

How it was made

The Kinfolk site was put together by creative consultancy Six, and it has managed to build an experience that stands up alongside the printed magazine, rather than simply supplementing it.

“The design needed to showcase the imagery, films and stories the printed magazine has become renowned for,” says John Kariolis, creative director at Six. “The site features exclusive content, including city guides, showcasing the coolest places to visit around the globe. Key to the new site is the ability for users to register for subscriber-only stories.”

Users can comfortably browse the site without feeling pushed to buy the magazine. The articles are beautifully laid out and give equal hierarchy to imagery and copy, making it easy for users to focus on what interests them specifically.

Words: Chris Allwood (opens in new tab)

Chris Allwood is a digital designer and co-organiser of grassroots event Second Wednesday. He works at Studio Output in Nottingham, UK

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.