The best kinetic typography: 15 must-see examples

Tina Touli kinetic typography design
(Image credit: Tina Touli)

Kinetic typography is a powerful way to engage viewers and ensure they pay more attention to words in a design. Also known as motion text, type animation is widely used to add dynamism and visual engagement to branding and creative campaigns as well as movie credits, music videos and more, weaving a story through clever motion design.

In the round up below we'll look at examples old and new from a wide range of applications. If you're looking to boost your motion design skills, take a look at our collection of the best After Effects tutorials and check out our handy guide to font design to learn how to create your own custom typography. If you need new equipment, you might want one of the best laptops for animation.

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Aaron Kitney is a freelance graphic designer and art director based in London and Vancouver. He specialises in branding, identity, web design, publication design, packaging and book design.
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