WATCH THIS! Incredible interactive iPad magazine cover

Gaming magazine Edge has always had an innovative approach to design - and the animated interactive cover for its latest issue made our eyes pop.

Centre stage is Quantic Dream's latest game, Beyond: Two Souls. The cover features the character of Jodie Holmes, who is based on and voiced by Hollywood actress Ellen Page.

How they made it

The unique cover was created for Edge's new, interactive iPad edition. Senior multimedia designer Daniel Pearce used Adobe After Effects and 3D Studio Max to bring the high-res still image to life.

Pearce combined video, 3D rendered lighting, masking and various blending and animation techniques to make ensure the interactive cover was picture perfect.

For a full minute, you can now see cover star Page blink and breathe, which brings a whole new dimension to the experience of Edge.

Edge's recent interactive covers have been gaining critical acclaim both from the industry and the readers; highlighting how the iPad edition can complement and enhance a print magazine whilst maintaining a distinctive identity of their own.

Like this? Read this!

Edge issue 224 is currently on sale in print and iPad edition. For more information visit the Edge website.

What do you think of interactive iPad covers? Do you think they're breathing new life into the print industry? Let us know your thoughts in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.