Some of the best 3D movies you'll find are arguably the animated shorts used in advertising. In this integrated campaign for General Mills, design agency BUCK partnered with Saatchi & Saatchi to develop these original characters, to promote kids' brand Fruitsnacks.
The agencies created four launch spots, as well as content for Fruitsnackia.com. The campaign features the antics of three young trouble-makers, Larry, Linus, and Lloyd, representing Gusher, Fruit by the Foot, and Fruit Rollup.
Joint effort
Directed by BUCK, the executive creative director for the project was Orion Tait (opens in new tab), whilst Anne Skopas (opens in new tab) worked as the executive producer and Thomas Schmid as the creative director.
A huge team of 3D artists and animators took care of the modelling, lighting, shading and lay out, while music and sound design came courtesy of Antwood.
Watch the rest of the spots below!
Pool Boy:
Gush Doctor:
Towel Boy:
Which spot is your favourite? Let us know in the comments box below!
