3 design secrets behind big brand logos

Florida-based content marketing agency Fractl recently surveyed 1,000 people about the world's top 50 brand logos, and the results are in.

Covering lots of different industries, the survey uncovered some surprising trends designers should keep in mind when crafting their next logo.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.