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Microsoft creates 9,640 unique posters for new campaign

Microsoft Cortana campaign

The campaign aims to showcase the functionaility of Microsoft's Cortana

Over the past year or so, we've seen huge trends that are changing the face of design and advertising (opens in new tab); in this digital world, brands are constantly looking for ways to better interact with their potential consumer. With interactive advertising trends (opens in new tab) leading the way with new campaigns, it seems Microsoft is the latest company to put technology first when it comes to their current campaign.

Be inspired by these brilliant examples of print ads (opens in new tab)

A collaboration between Dentsu Aegis Network (opens in new tab), LivePoster (opens in new tab) and m:united (opens in new tab), the team have gathered Microsoft’s collection of data sources and the latest OOH automated technology to create an outdoor campaign unlike any other. Tailoring almost 10,000 digital posters, the variations will highlight how Cortana, Microsoft's digital assistant, can help users organise day-to-day activities.

"This campaign showcases the huge possibilities of automated OOH advertising, and highlights how real value can be driven by innovation when it isn’t simply for innovation’s sake," explains LivePoster Founder Dan Douglas. "Cortana's fantastic versatility is being showcased in the right media with the right technology and content, in a dynamic digital outdoor campaign representing the ideal match between the product and the medium."

Microsoft Cortana campaign

Microsoft Cortana campaign

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Sammy Maine
Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.