Gravity team make drinks commercial in real-life zero-G

When director Alfonso Cuaron came to VFX supremos Framestore to make Gravity, the idea of filming in zero G for real was rejected as totally impractical. Instead they spent three years painstakingly creating the Oscar-winning movie in pixels (find out how they did that here). But for this new commercial for Britvic's Robinsons Squash'd they finally got a chance to shoot in zero gravity for real.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.