Welcome aboard Hobbit Airways

Air New Zealand's 777-300 will take off from London Heathrow airport today. Its destination? Middle Earth. The aircraft is a 'flying billboard' for new movie The Hobbit: An Unexpected Journey – the first film in the Hobbit trilogy, set 60 years before the Lord Of The Rings.

The plane, emblazoned with characters from the film, will fly the cast from London to the global premiere of the film in Wellington, New Zealand, the home of director Peter Jackson, which has been renamed 'the Middle of Middle Earth.'

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.