You've never seen a McDonald's ad like this

McDonald's has produced many diverse campaigns over the years, but they usually revolve around the familiar subjects of children and families. Now though, the fast-food giant is attempting to appeal to a different demographic, with this gritty, cinematic commercial that looks more like a hardcore hip-hop video than a restaurant ad.

Renowned director Joe Pytka teamed up with The Colonie editor, Bob Ackerman to produce the 60 second commercial for Burrell Communications, entitled, 'Good Things' which tells the story of a group of African-American teenagers hanging out on dark inner city streets, cut to Marvin Gaye’s mournful song, 'Inner City Blues'.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.