5 pro tips on coding for AR

CG image of Castle rising out of smartphone
AR is moving from gimmick to mainstream tool, and developers need to get on board (Image credit: Pexels)

Once considered a forgettable gimmick, augmented reality has had a chequered history. But as the speed and flexibility of smartphones continue to grow, and retailers seek new ways to engage customers at point of sale, AR is swiftly emerging as a useful addition to any web developer's toolkit.

But developing for AR is very different from normal coding, and is fraught with pitfalls. In this post, our seven AR experts outline the challenges that it poses, and offer tips on how to meet them.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.