A guide to Spark AR: Create and share AR effects

The idea of augmenting reality (AR) has been around for decades, but it’s only recently becoming an increasingly mainstream technology with tangible uses, from entertainment to marketing. The tools for building AR experiences are constantly developing, and now platforms such as Spark AR Studio are bringing easy-to-create AR to the social media generation. 

Here, Lorna Burrows, Head of Content at Immersive Studios, takes a look at how Spark AR is changing the face of augmented reality. For other useful kit for your web design toolbox, see our roundup of the best web design tools around.

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Head of Content at Immersive Studios.