How to launch a successful Kickstarter

In September 2017, Dutch illustrator and animator Lois van Baarle launched her second crowdfunded project The Sketchbook of Loish. She smashed her £20,000 target almost instantly, eventually closing the campaign with some 10,000 backers pledging £383,404 to bring the project to life. 

Van Baarle is by no means unique. Back in June, illustrator Iris Compiet saw her Faeries of the Faultlines artbook funded within 50 minutes. It raised 111,019 EUR before the campaign closed. 

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.