As a freelance artist or designer, it’s crucial to know how to take on commissions in the best way you can. Working on a commission for a client can be a tricky matter. However talented you are artistically, a client is also a person, with all the flaws and foibles we humans share. So you need to tread carefully.
This article puts together a series of tips from industry pros, so you'll know the dos and don'ts of taking a commission – helping you to work better with clients and gain repeat and new business.
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01. Know how to calculate your fee
The first dilemma is how much to charge. That's not always easy, even for a seasoned professional like US-based illustrator Annie Stegg (opens in new tab). "Calculating fees is always very difficult," she says. "While I do go by industry standards, I tend to adjust my fee based on how long I think it will take me to complete an image. If there are high-cost materials, that's also factored in. It's about striking a balance."
Others take a similar approach. French illustrator and art editor Olivier Bonhomme (opens in new tab) says, "I usually calculate my fee on a day rate, but it depends how big the project and client are. I might charge less for a small music band project, for example: it really depends on the context."
02. Take complications into account
Rates aren't always straightforward, either, for Kelsey Beckett (opens in new tab), a freelance illustrator and fine artist based in Michigan, US. "My fees are usually calculated based on size, content and medium," she explains. "But sometimes if a client has a vision that is complicated, such as multiple characters, a detailed background or narrative, the price will increase."
03. Communicate well
Estimating the time that you're going to spend on a project is challenging, because you also have to take potential revision requests into account. To avoid too many of those, good communication is vital, believes Beckett.
"It's important to be clear from the start," she says. "Let them know about additional fees for revisions, the time it will take to complete a project, and the type of information you need from them." She also recommends writing a contract that outlines exactly how you handle and charge for edits. "You want to make sure that you and your client are on the same page and both feel secure right out of the gate, and a contract is a very easy way to achieve this," Beckett explains.
04. Put in the effort
As with any relationship, the artist-client is one that should ideally improve and mature over time. Conversely, when it comes to new clients, it's worth putting a bit of extra effort, says Howard Lyon (opens in new tab), a fine artist and illustrator based in Utah, US.
"When I work with a new client, I always cross my fingers with the first job, and hope we share the same vision," he says. "I'll do extra sketches and make them a little tighter, so there are plenty of clear options for the illustration. That eliminates wasting time on miscommunication."
05. Know what to do when things go south
Sometimes, however, relationship breakdown is inevitable, perhaps because the client is acting in bad faith, or because they don't know what they want. "There are scammers out there, and there are also people commissioning artists who don't understand the industry," says Stegg.
"Having a contract is also a great way of avoiding scams before they can do any damage to you," says Beckett. "One piece of advice that I feel isn't discussed enough is to keep your [courier] tracking numbers, which will let you know if a physical painting or drawing has made it to the client."
06. Spot red flags
But whether we're talking about dishonest people or incompetent ones, how do you spot potential bad clients before taking them on? Stegg lists some red flags: "Being unwilling to pay a portion of the overall fee in advance. Being unwilling to pay standard rates. Having extremely specific art direction, where you can tell there will be a million revisions each step of the way. Also, if they tell you they had to fire their previous artist, it likely means the artist fired them."
Beckett adds her own suggestions to the list. "If someone is short with you, leaves you feeling anxious, or isn't cooperative. If you offer someone your contract and they decline to sign. If they refuse to use the payment system you're comfortable with, opting for a cheque or money order." She adds that it's helpful to have a network of artists who can alert you to fraudulent clients they've had in the past.
07. Remember your rights
Remember, too, to examine the small print when it comes to rights. "Generally with large companies, you want to maintain as many rights as you can for reprint and reuse," advises Magic: The Gathering artist Rebecca Guay (opens in new tab). "Of course, if it's your first job with them, or you're new, you generally have to take what they are offering, then negotiate a better deal later."
Meanwhile, when it comes to payment, Guay says, "Get 20 per cent after sketches are done, 20 per cent after a low-res image is approved, then the balance prior to delivery of the high-res images, or the paintings or drawings if they're traditional, plus a set rate per hour on all edits."
And the best way to negotiate all of this effectively? "Always have your walking shoes on," Guay advises. "If you have the power to walk away from anything, you'll negotiate better. If you're completely new, you don't own walking shoes yet but you will, and when you do, use them."
08. Maintain your passion
Yet while keeping a cool business head is vital when you accept a commission, don't lose sight of what led you to become an artist in the first place. "I'd say the most important thing is to work with sincerity, even on a small project," says Bonhomme.
"Maintaining passion and being devoted to the work is something that clients can feel, so it really helps things go smoothly. Keep a clear mind, don't ask for cheap breaking-market fees, but be realistic. And last but not least, have fun doing it."