How to win over clients

Even with the best of ideas, and even if you're the art director, sometimes convincing your client that your idea is the way to go is the most difficult part of the design process. But Canadian design studio Bruce Mau Design is adept at doing just that. We spoke to CEO Hunter Tura to find out how the studio wins over clients from all over the world, including ASICS, Sonos and The V&A. Read on to discover his top three tips for winning over clients...

1. Make it about them, not you

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.