The golden rules of awesome ecommerce experiences

The ecommerce is big business, but despite the fact that the industry is still relatively new, our sites are already starting to look oddly similar. Many brands are also stubbornly focused on their physical stores, while their digital platforms remain comparatively uninspired. So says Daan Klaver, the man behind Dutch studio Build in Amsterdam, a multi-award-winning ecommerce powerhouse.

At Digital Design Days in Geneva, Klaver presented his hard-earned advice for creating standout ecommerce websites that "attract, engage and convert in an infinite loop", and we caught up with him afterwards to find out more. In this article, you'll find advice for creating ecommerce websites that offer your visitors a standout shopping experience. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.