Brass agency

.net: What’s the story behind your recent merger?
Paul Mallett: Four years ago, Swamp was acquired by Brahm, one of the largest independent agencies outside London. This created a team of more than 50 digital specialists and integrated Swamp into a company with 180 staff, covering everything to do with marketing and communications.

The boundaries between ‘traditional’ marketing and digital marketing have blurred and clients are now looking for digital solutions to be central to their strategies. So, earlier this year we set out to reorganise the way the agency was set up, with a structure that made things much clearer and simpler for clients. With that came a single brand, Brass.

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