Dive into the incredible world of Mazda's latest spot

By Creative Bloq Staff
published

Watch this latest commercial from car giants Mazda that showcases some of the best art direction we've ever had the pleasure of witnessing.

Released into the wild only a few weeks ago, the director's cut of this inspiring new short from Mazda has surfaced online. Gaining critical acclaim for its art direction, Passion Pictures NY / Strange Beast NY (opens in new tab) handled all design and direction, while Absolute Post’s New York (opens in new tab)office took on the animation and compositing.

The stylised computer graphics enable to animation to truly stand-out in a market of increasingly competitive TV spots. The commercial follows a new model Mazda CX-9 through seamlessly integrated landscapes before ending with a live action finish.

Animators Jim Vidal, Paul Wei, Jasper Kidd and Eric Lane worked on the spot whilst Paul Liaw, Tom Cushwa, Piotr Glabinski, Kenneth Polonski joined them for the modelling aspect. The spot was directed by Sam Mason and produced by Bugs Russell.

Like this? Read these!

Could this be one of the best TV spots ever? Let us know your favourites in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

Related articles