You've never seen a music video quite like this

Features
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Made entirely of yellow yarn, this video is something everyone will have an opinion on.

Thousands of music videos get released every month, but we've never seen one quite like this - quietly yet powerfully mesmerising.

The animation tells a sad story of life and death entirely through brightly coloured yarn. The juxtaposition between the traditional handcrafted style and scenes of modern technology is touching, as is the deft handling of the 'unravelling' metaphor for human life.

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Tom May
Tom May
Freelance journalist and editor

Tom May is an award-winning journalist specialising in art, design, photography and technology. He is the author of the books The 50 Greatest Designers (Arcturus) and Great TED Talks: Creativity (Pavilion). Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.