You've never seen a music video quite like this

Thousands of music videos get released every month, but we've never seen one quite like this - quietly yet powerfully mesmerising.

The latest stop-motion video from BAFTA-nominated animator and film-maker Ainslie Henderson, it was created as the music video for Moving On, a song by British rock band James.

The animation tells a sad story of life and death entirely through brightly coloured yarn. The juxtaposition between the traditional handcrafted style and scenes of modern technology is touching, as is the deft handling of the 'unravelling' metaphor for human life.

We'd love to know what you think - let us know in the comments!

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.