You've never seen a music video quite like this

Features
By published

Made entirely of yellow yarn, this video is something everyone will have an opinion on.

Thousands of music videos get released every month, but we've never seen one quite like this - quietly yet powerfully mesmerising.

The animation tells a sad story of life and death entirely through brightly coloured yarn. The juxtaposition between the traditional handcrafted style and scenes of modern technology is touching, as is the deft handling of the 'unravelling' metaphor for human life.

We'd love to know what you think - let us know in the comments!

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Tom May
Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.