Neon blobs take MTV viewers on a fun journey

By Creative Bloq Staff
published

This animated short from Sehsucht sees some colourful characters come into play for MTV.

A grey and unwelcoming woodland is suddenly awash with colour when a number of 'blobs' emerge from the foliage, embracing one another and injecting the scene with dazzling neon hues. The animated short Group Hug is the work of German advertising, animation and design agency Sehsucht (opens in new tab), produced for television giant MTV.

"We take the user on a very emotional trip," says Sehsucht’s producer Christina Geller, "from grey solitude to colourful friendship. These are feelings that everyone can relate to," she adds.

"We are very fond of open briefs, since we can then work conceptually, developing a whole world for just one single project. Our general goal is to create an unknown, unseen cosmos that we enjoy working on and that takes our viewers on a fun journey."

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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