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Plasticine delight: New Tame Impala music video

Becky Sloan and Joseph Pelling (opens in new tab) have been working on creative projects together for years. Covering set design, window displays, Christmas cards, TV idents, and more, their creative chemistry always produces the best results.

Work of art

This latest music video for Tame Impala's 'Feels Like We Only Go Backwards' is an absolute delight. You could say that the inspiration lies somewhere inbetween Peter Gabriel's 'Sledgehammer (opens in new tab)' and The White Stripes' 'Seven Nation Army (opens in new tab)', but the amount of work that has clearly gone into this makes it a true work of art.

Crafted from over 1000 hand-made plasticine collages by Becky Sloan, Azusa Nakagawa, and Theo Nunn, the 2D animation was created by Joseph Pelling. The result is a mesmerising montage of intricate design and breathtaking direction.

You can see individual frames of each collage, as well as a look into the making of the video over on the Tame Impala section (opens in new tab) of Joseph and Becky's website.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.