Skip to main content

Underworld and VW create the ultimate driving music

You can't beat a bit of music when you're driving, and Underworld - who you'll remember as the people who organised all the music for last year's Olympic opening ceremony - have teamed up with Volkswagen to create the Play the Road experience and attempt to redefine the meaning of driving music.

Together with digital agency Tribal Worldwide London, they've created an iPhone app that works with the Golf GTI to generate a unique soundtrack that's directly affected by the car's behaviour. Karl Hyde and Rick Smith of Underworld created a dynamic musical composition that can be altered by the GTI's engine, steering, and acceleration, as well as the GPS data from the phone. The end result is a different performance every time, and one that promises to be completely in tune with the drive.

The big challenge was ensuring that the end results would be something you'd actually want to listen to. "I think we all felt from the beginning that if it was just an experiment that produced an experimental result, and that was it, then it was going to be a failure," says Rick Smith. "It needed to arouse emotions, as music does."

Play the Road has taken months of collaboration between sound designers, developers, drivers and Underworld themselves, and maddeningly it's not being made available for general release because of boring old safety reasons. However you can enter a competition to win an opportunity to drive the Volkswagen Golf GTI with the Play the Road Experience.

Words: Jim McCauley

Liked this? Read these!

Were you the second toughest in the infants? Tell us in the comments!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

Topics