Unit's Martin Allan on how to meet rising client expectations

If you ever wanted proof that you don't necessarily need a specific degree to make it in 3D and animation, you just have to look at its upper echelons. Take Martin Allan, head of 3D at Unit, the London-based VFX house known for its award-winning commercials for big names like Google, Volvo and Carling.

Allan did a design degree "which was pretty much making one-off lovely objects," he recalls. "And I thought: I could end up in Wales in a glass-fronted room with loads of Americans taking pictures of me. Or I could go out and get a proper job."

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.