Apple goes back to the future with logo revamp

The multi-coloured logo spotted at the iPad launch looks like a modernised version of the original rainbow logo Apple sported in the 1970s and 1980s and may yet signal a new direction for the Cupertino, California company.

After late CEO Steve Jobs returned to Apple in 1995, the company progressively moved the logo to a more neutral white or grey tone. Now that the Jobs era is over, could this new more colourful logo show that Apple's trying to make a clean break with its past?

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.