Revealed: the 56 world-class projects that made the shortlist in our annual branding awards.
Brought to you by Computer Arts and Creative Bloq, the Brand Impact Awards recognise the very best branding design, as judged by a stellar panel from top agencies including GBH, Wolff Olins and The Partners, as well as client-side judges from top brands such as Coca-Cola, Mars and adidas.
In a glittering ceremony on 16 September 2015 at London's Grand Connaught Rooms, the world's top agencies will come together to celebrate the best branding from the last 18 months.
The entries came in two 'streams' – branding programmes, including new branding schemes and rebrands; and branded campaigns, which extend or enhance an existing brand.
A strong concept that's appropriate for the client
Beautiful and consistent execution across two or more touchpoints
Branding that stands head and shoulders above the rest of its market sector
If the judging panel felt that none of the projects submitted in any given category met the above criteria, the category was cut altogether – so being shortlisted in itself is an achievement.
So without further ado, here's the full list of projects that made the shortlist for the Brand Impact Awards 2015…
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Artisan
Branding, packaging and promotions for small, independent and boutique producers, including artisan foodstuffs and handicrafts.
This is a new category, formed from projects initially entered to either FMCG or Retail, but that the judges felt justified a category in their own right.
