Branding online

A brand will only truly work online if it accurately reinforces its core values: the dynamics that differentiate it from the competition and engage and motivate its target audiences. By reinforcing these, you will be reproducing the brand's formula for success and so will stand a greater chance of making the desired impact online.

If not detailed in the brief, your client may be able to supply you with guidelines outlining the brand values and set out how the brand should be executed - some impose exacting specifications on how branding should be implemented online whereas others seek to benefit from the creative's interpretation.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.