Branding tips

Does your own branding say the right things about you? It's important that it does if you're hoping that potential clients are going to commission you to develop or design a brand for them. Your own brand is an intrinsic part of your portfolio. Indeed, if it isn't broadcasting the right signals from the word go, then you may not even get the chance to pitch to someone else.

But branding isn't just about slaving over a hot logotype for weeks on end until the visual recipe is perfect. Good branding is about giving a context, providing a backdrop from which your work can leap into the foreground. It's partly about colour, it's partly about fonts, it's partly about making a bold statement, but it's also about subtlety. Get it right and you'll feel proud leaving your beautiful business card behind after a meeting. Get it wrong and you might never get the chance to hand that card over in the first place.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.