Build up your business

1: Start out with a reputation
The key to a successful studio start-up is a solid client base right from the beginning. To fill out that portfolio, think about seeking work as a freelancer before putting down roots. "It's better to build up a healthy supply of clients and then include a few longer-term ones when you feel you have enough, than it is to think about starting a studio," says Jeff Knowles, Senior Designer at Research Studios.

2: Don't go it alone
The notion of strength in numbers is especially applicable when forming a new studio, helping to ease the burden both financially and creatively. "Setting up as a team helped us, as we were able to spread the load and each concentrate on what we were good at, while splitting up the less popular responsibilities," says Dan Moore of Studio Output.

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