Developing a brand

Considerations of type, image and layout are as relevant in brand identity as in any other design discipline. So when working on a brand identity for a band or musician, the techniques and skill base learnt in more corporate environments still apply.

Over the next few pages, we give you an insight into the process of designing and developing a logo brand after liaising with the client. Working from original sketches, we show you how to develop the logo in Adobe Illustrator CS2. These working sketches should always be scanned in as they prove invaluable when creating a logo from scratch. As well as these graphical materials, it's great if there is an existing font that you can use to adapt the basic letterforms.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.