European football gets a new logo

By Creative Bloq Staff
published

UEFA has launched its new print, broadcast and digital branding for the Euro 2016 and World Cup 2018 qualifying campaigns.

European soccer body UEFA has launched its new print, broadcast and digital branding for the European qualifiers for UEFA Euro 2016 and the 2018 FIFA World Cup.

The new logo design (opens in new tab), shown above, was designed in-house. It depicts a national team shirt in conjunction with a heart, and will provide the next two European national team qualifying competitions with a unique image to be applied across a wide range of promotional applications.

UEFA's new European qualifiers website explains that heart shape conveys the brand's essence of 'Play with heart' and transmits the vision that UEFA has for the European qualifiers, which is to inspire pride in national team football.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

Topics
Logos
Branding

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