Skip to main content

European football gets a new logo

European soccer body UEFA has launched its new print, broadcast and digital branding for the European qualifiers for UEFA Euro 2016 and the 2018 FIFA World Cup.

The new logo design, shown above, was designed in-house. It depicts a national team shirt in conjunction with a heart, and will provide the next two European national team qualifying competitions with a unique image to be applied across a wide range of promotional applications.

UEFA's new European qualifiers website explains that heart shape conveys the brand's essence of 'Play with heart' and transmits the vision that UEFA has for the European qualifiers, which is to inspire pride in national team football.

Like this? Read these!

What do you think of this new branding? Let us know in the comments box below!

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.