How Orangina shook up its site with CSS3

There’s so much to say about the soft drink Orangina's website redesign, I don’t know where to begin. This site has it all: beauty, craft, quirkiness, unexpectedness, movement, balance.

Button and image box perspectives shake things up (pun intended) and add welcome personality by throwing something unusual at what could have been a standard, mundane grid.

The main typeface – Berthold Block Condensed – compliments the quirkiness of the graphic and grid elements nicely, too.

According to Achtung!, the design took Orangina’s ‘Shake things up’ slogan as its starting point, with animations adding a wonderful touch and ‘shaking’ product photography complimenting the theme perfectly. Well done for bringing a refreshing new site to the web!

Words: Brian Hoff

Brian is the founder and creative director of Brian Hoff Design, a Philadelphia-based boutique digital agency creating web and mobile platforms and products. Follow him on Twitter at @behoff.

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