Students at Berghs School of Communication competed to create the best physical packaging for digital music provider Spotify.
What do you think of the winning design?
As one of the biggest suppliers in streaming, it's odd to think that Spotify don't actually have any physical packaging when it comes to their iconic brand. So, the team at Spotify, design students at Berghs School of Communication in Stockholm, Sweden and packaging company BillerudKorsnäs decided to do something about it.
Students were asked to enter a competition in which they would design physical packaging for the streaming service, making it one of the first online brands to receive such a treatment. The event, which is called SPICE:14, ran throughout September and October and team 4 took away the prize with this concept.
"The collaboration with BillerudKorsnäs is in line with the way Berghs structures its full-time courses – reality-based cases supported by specialists with excellent knowledge of the industry," says Pål Pettersson, Head of Graphic Design, Berghs School of Communication.
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Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.
