Profile: Trevor Jackson

Nobody would expect an established dance act or their record company to accept a sleeve design that, on first glance, you can't read. But that's exactly what Trevor Jackson produced for Belgian band Soulwax for its 2004 album Any Minute Now, a series of black-and-white optical illusions that risked all but the most curious of music buyers to move on. The strikingly obscure designs featured on the album's sleeves and poster campaigns, enticing the viewer to focus on the imagery and what lay beneath the surface. Curiosity won through, the album sold and Jackson won a string of awards for the campaign, including a D&AD Silver Pencil, Tokyo TDC Award and Creative Review Best in Book.

"The Soulwax project was an experiment in subverting the usual record company marketing technique of using big bold logos, release dates and band photos, which although communicate information very directly, are also instantly forgettable," Jackson explains. "I approached this by trying to form a campaign based around viewer interactivity which although not immediately conveying information, created a sense of curiosity which in itself creates a far more memorable (and fun) experience."

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.