Winning rebrands

Warren Beeby, creative director and founding partner of BB/Saunders, describes their branding process as 'inside out'. "This means you need to get very close to the centre of what a brand's about: its values, how the people see what they do, why they do it, who they do it for, and the principles that govern it." In short, without understanding who a company is and its place in the market, you can't create a brand that really represents them.

The Heart FM team had already done some positional research before BB/Saunders pitched to them. It wanted the station to be more contemporary, but to maintain its 'feel good' image - to be about those moments where you think, "I love that tune". It was important not to come across as too modern, or challenging to listen to - like a dance radio station - and to preserve its warm, friendly perception with its slightly female-biased listenership.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.