6 stages of the creative roller coaster – and how to cope

Creative projects can be a rollercoaster of emotions, with towering highs and crippling lows. It’s ok to feel fear at some point: indeed if you don’t, there's a good chance you’re not pushing yourself enough.

Inspired by the description in creative collaboration book Make Space by Scott Doorley and Scott Witthoft, Fred Deakin – professor of Interactive Digital Arts at UAL and ex-Airside founder – outlines the six stages creatives typically go through on challenging projects, and how to deal with each.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.