Design a portfolio that packs a punch

I look at many creative resumes and portfolios every day in my job at Fantasy, spanning a wide range of disciplines and talents. Because there's so many, I've had to develop a strategy to enable me to quickly tell whether a designer has both the visual talent and user experience thinking to thrive with us. In short, a way of separating good work from work that simply looks good.

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Marc Anderson is an associate design director at Fantasy. His areas of expertise are art direction, design, and UX.