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Adorable animation showcases the power of design thinking

With statistics suggesting that most new small businesses fail in the first few years, it's a big challenge to set up on your own, and you need every tool in your armoury. And one powerful tool that is often overlooked is design.

Creative agency Design Council (opens in new tab) has been working with the Arts & Humanities Research Council (opens in new tab) to measure the value that design thinking brings to small businesses. What they found is that design thinking does so much more than just make products look nicer or work better, it improves the way a business operates.

Their research shows that good design thinking can lead to improved workplaces, happier staff, better service and, as a result, greater customer satisfaction. Depicted in the adorable animation shown above, this is perfect inspiration for any creative struggling to make their way.

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Have you seen an inspiring animation? Let us know about it in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.