Aspex identity by Red

Brighton-based Red Design has taken part in an interesting design exhibition in the Portsmouth art gallery, Aspex. The gallery commissioned three studios to revamp its identity, and their work has gone on display. Visitors can view Red's work and compare it with that of Studio Baum and CHK, and compare the different creative processes that went on with each group of designers.

Josh Fletcher and Chris Bell worked on Red's contribution, and were inspired by the range of craft-based and community-generated art the gallery often houses. They wanted to work with type and came up with playful and naive designs. The logo accomodates simple marks and doodles which can regularly be changed so that the identity remains dynamic, the overall form held together by the type.

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