Be More Creative

It's not always easy to keep a constant flow of inspiration going throughout the design process. However, attempting to do so not only benefits the final results but makes the whole process much more enjoyable for everyone involved. Hopefully the creative spark will appear at design square one so, when a brief arrives, read and understand it, and mull the idea around for as long as possible before starting the job. If previous projects covered similar ground, or you've seen comparable jobs elsewhere, analyse what worked and what didn't so you're able to deliver something relevant but new. Compile mood boards of relevant cuttings, words and imagery to spark ideas. Always have a pen and pocket sketchbook handy to note down thoughts that come to mind. Even if these become irrelevant, store them - they might prove useful for a later jumping-off point.

Many heads are better than one, so if you're studio-based have an internal meeting. "Bouncing ideas around is like a potter moulding clay into something recognisable that's usually far from a complete concept but good at providing a general direction," reckons Wyld Stallyons' Jason Arber. He believes that when personal agendas are cast aside, ideas come and go in a kind of 'survival of the fittest manner' - so ditch egos and never dismiss ideas out of hand. Digital Outlook's Eugene Reisch agrees, adding: "Recognise that some people generate ideas from scratch, but others prefer making existing concepts more tangible."

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.