Get branding tips from the world's best studios, plus how to pitch more persuasively and more in Computer Arts issue 245 – on sale now.
Computer Arts issue 245 - a branding special - is on sale now
The latest issue of Computer Arts, 245, is on sale – and it's a very, very special issue, not least thanks to the mesmerising op art on the cover, courtesy of talented illustrator Karan Singh.
At the core is an extended 32-page feature that not only reveals the winners of the Brand Impact Awards 2015, but is packed with expert branding tips from the world-class agencies that made the shortlist.
Whether you're looking to jazz up your cultural branding, create better retail branding or achieve greater social impact, find out how the likes of johnson banks, Sagmeister & Walsh, The Partners, Moving Brands and more create world-class branding in issue 245.
Behind all world-class branding you'll find a strong relationship between designer and client - but of course not all clients are cooperative.
So, this issue you'll find an in-depth guide on how to win over sceptical clients, full of tips for negotiation and what to do when a client rejects your design.
Everything you need to know to legally protect your design work
Also inside issue 245 you'll find an essential legal guide for designers that'll help you navigate all the classic legal pitfalls for designers, plus behind-the-scenes on Taxi Studio's global rebrand for Carslberg and a lot more.
Inside Computer Arts issue 245
Why you should stop charging by the hour
Senior designer Kirsty Whittaker explains how NB Studio combined eight generations of apple expertise in a new identity for Aspall cider
Why Pentagram's Harry Pearce used his own blood to create a visceral visual treatment to mark 70 years since the bombing of Hiroshima and Nagasaki
Behind the scenes on Radim Malinic's stunning 3D-printed numerals
Hey Studio's Veronica Fuerte explores whether the Tokyo logo fiasco was a witchhunt
The month's very best new graphic design, animation and motion work from around the world, and more
You can make huge savings on Computer Arts by signing up for a subscription to the magazine. Choose between the tactile print version, award-winning digital edition, or go for both with CA's special discounted bundle option.
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Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.
