D&AD's 50th anniversary logo

It's 50 years since D&AD -- the not-for-profit organisation that represents the creative community -- came into being and it's marking the occasion with a revised identity named Forward 50.

Created by renowned typographer and graphic designer Neville Brody, the identity comprises just three characters -- /50 -- using the Futura typeface. It has been designed to be modular, so it supplements D&AD's existing logo and artwork without overcomplicating them. The /50 identity also works equally well when written as text for print and on the web.

Commenting on the new identity D&AD CEO Tim Lindsay said:

"We have awarded work that breaks the mould, has far-reaching influence on the future of design and advertising and can point to a legacy of setting standards for the future. Hence, in our 50th year -- and with this mark -- we want to clearly state our commitment to nurture, support and champion brilliant design and advertising by future generations of creative people. This is about the 50 years that are to come, as well as the 50 that we are marking.”

You can help celebrate D&AD's 50th anniversary on Twitter using the hashtag #fwd50.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.