D&AD's 50th anniversary logo

It's 50 years since D&AD -- the not-for-profit organisation that represents the creative community -- came into being and it's marking the occasion with a revised identity named Forward 50.

Created by renowned typographer and graphic designer Neville Brody, the identity comprises just three characters -- /50 -- using the Futura typeface. It has been designed to be modular, so it supplements D&AD's existing logo and artwork without overcomplicating them. The /50 identity also works equally well when written as text for print and on the web.

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