Dealing with design briefs

You can imagine the scenario: it's late, the job's overdue and you've been wracking your brains all day for the right solution, but it's just not happening. So you run through everything once more. If what you come up with is a request for something 'cutting edge', you know you're in trouble. Getting the brief right is all about avoiding this situation.

Being creative to order is a difficult task at the best of times, so why make life even harder for yourself by failing to nail down exactly what it is your client wants? Where fashion, taste and jargon all collide there's just too much room for confusion. The brief should be an integral part of any design process, rather than being external to it, so take some professional advice and get started early.

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