Make your print design greener

As designers, we can try to make environmental considerations a central part of the design process by being continuously aware of the choices we make. Although it’s hard for any design to claim to be 100 per cent ‘green’ – partly because the term carries so many definitions – there are lots of steps you can take to make your work more environmentally sustainable.

There’s a wealth of information available on different environmental choices and being confronted with it all at once can be daunting, but it’s best to decide carefully what’s most important to you or your project. For example, you or your client may want to focus on using recycled material or on reducing your carbon footprint. Each approach brings different focus points to the fore during the design process.

Using the example of (p)review, an annual review booklet I created for the Finnish Institute in London using environmentally-friendly design, materials and printing techniques, I’ll show you how to reduce waste and lower your environmental impact without compromising on style and appearance.


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