Mike Joyce: Anything but conventional

“I grew up a huge fan of Iggy Pop, so it was a blast to go meet him. He called me ‘Stereo-opticon’ and I still don’t really know what that means. But I’m really happy with the work I did for him – it came out great.”

Mike Joyce

After working for several creative companies in New York and a stint at MTV, Mike Joyce decided to take the leap and set up on his own as Stereotype Design. In the early years he created album covers and posters for indie bands that he was friends with, which eventually led to work with developing labels and, later down the line, big record companies like Sony, Capitol, Columbia and others. Stereotype has also licensed designs to 2K By Gingham for a T-shirt range. Joyce has been an ADC Young Gun, and has judged for Art Directors Club and Type Directors Club events. He teaches typography at the School of Visual Arts in New York.

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