Visit the Own a Colour website and in exchange for a donation of £1 or more, you can put your name to one or more of the 16.7 million colours in the 24-bit Truecolour spectrum. The site was designed by Feed London for paint company Dulux and displays a matrix of coloured triangles - click on a pink one, for instance, and you can choose one of the hundreds of pinks available.
Own a colour
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